TitleCompany:Group Head of Corporate Communications, PLDT, Inc., Philippines
Bio:Multi-awarded, international financial journalist Cathy Yang has joined PLDT Inc.
as Group Head of Corporate Communications.
The Board of Directors of PLDT, in its meeting held Aug 6, 2020, confirmed the
appointment of Ms. Yang. Mon Isberto, who served as Public Affairs Head, is
retiring after serving PLDT and its wireless subsidiary Smart Communications for
Ms. Yang, who served most recently as anchor and managing editor of the ABSCBN News Channel, will serve as communication strategist and advisor of PLDT’s
Top Management Team.
She will also oversee the communications needs of the broader MVP Group of
Companies, of which PLDT is part. She takes on the rank of First Vice
President and will be part of PLDT’s senior management team.
“We welcome Cathy into the senior Management ranks of PLDT and
Smart. Cathy is an excellent communicator and a journalist of unquestioned
integrity. Her extensive experience as a financial and media person, here and
abroad, will add a new dimension to our communication strategy in articulating
and presenting who we are and how we perform. She will bring our era of
communication into the digital space. Again, a warm welcome to Cathy, “ said
Manuel V. Pangilinan, PLDT Chairman, President and CEO.
“It’s a privilege to have a reputable, experienced and globally-acclaimed executive
as part of our team,” says Alfredo S. Panlilio, Executive Vice President & Chief
Revenue Officer, PLDT, and President & CEO and Smart Communications,
Inc. “We will, together, take the company to new heights. Welcome to the
“I am tremendously privileged to be part of the Philippines’ biggest telco firm
PLDT, helping consumers and businesses thrive during the COVID-19 pandemic,
streaming content and delivering products and services through digital
connectivity,” says Ms. Yang. “We have yet to witness the power of digital
connectivity on e-learning, as PLDT plays a key role in transformational education
with schools resuming under the new normal. I look forward to working with the
PLDT Board, our shareholders and stakeholders, in ensuring we stand front and
center as a key enabler in the economy’s recovery.”
Ms. Yang has an extensive broadcast career spanning 28 years, during which she
has garnered global recognition for her work as a financial journalist. She covered
the world’s biggest financial stories from Tokyo to Hong Kong for 15 years before
returning to ABS-CBN Corporation in August 2015.
Before her PLDT appointment, Ms. Yang was most recently Anchor-Managing
Editor of the ABS-CBN News Channel. As one of the network’s icons, she hosted
“Market Edge” and “Business Nightly”, focusing on financial news and economic
stories. She was also host and executive producer of “The Boss”.
On January 10, 2020, Ms. Yang brought the Philippines its first-ever recognition at
the 24th Asian TV Awards as “Best News Presenter or Anchor”. A month before
that, she was recognized as “Best News or Current Affairs Presenter” at the Asian
Academy Creative Awards in Singapore, making her the first Filipino to clinch the
Ms. Yang was previously Hong Kong correspondent for the global English channel
of China's state television CCTV, now CGTN. Previous to that, she was reporterpresenter for Reuters TV Asia-Pacific for three years, also in Hong Kong. She
anchored the flagship business programmes of Bloomberg Television Asia-Pacific
for nearly 10 years, in Tokyo for four years and then in Hong Kong for the next five
Ms. Yang was a Reuters Foundation journalism fellow at Oxford University in
England, where her 300-paged thesis on the merger of traditional and new media
received distinction in 2000. She is also an international journalism fellow at the
University of Cardiff in Wales, UK. She graduated with AB Communication Arts
Degree from De La Salle University. She received a scholarship to attend the
Wharton Seminars for Business Journalists at the Wharton School of the
University of Pennsylvania in Philadelphia, U.S.A. She was granted the Sheehan
International Funding Opportunity to undertake lectures in leadership strategy,
financial analysis, global markets, and received a certificate for completing the
Wharton Seminars in Hong Kong. She also undertook a scholarship from the
Washington-based National Press Foundation and Hinrich Foundation for a
deeper understanding on international sustainable trade.